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Braidwood—NAND on the Motherboard—Expected to Undercut 2010 SSD Demand

With all the recent advances in solid-state drive (SSD) technology, there is at least one wet blanket being thrown on the enthusiasm. According to a report from Objective Analysis, Intel’s upcoming Braidwood technology may act to stifle SSD acceptance. PC purchasers who were considering an SSD upgrade will find NAND on the motherboard to be a cheaper alternative with nearly all the same benefits. Objective Analysis’ report titled Intel’s Braidwood: Death to SSDs? explains the technology, explores its market, and predicts the outlook for the coming years.

“NAND has a role in the PC platform and Braidwood promises to be the right implementation at the right time,” said Jim Handy, the report’s author. “Although this isn’t the first time that Intel has tried to bring NAND into the PC, the earlier Turbo Memory product failed for a number of reasons.”

This 50-page report is a review of the market for NAND in the PC, exploring Braidwood technology, implementation costs and expected benefits, as it explains how those benefits compare against alternatives like SSDs, larger DRAMs and standard PCs.

The report projects how the move to NAND in PCs will boost the NAND market, soften the SSD and DRAM markets, and pose problems for those NAND makers who are not poised to produce ONFi NAND flash. The technology’s impact is discussed for NAND makers Samsung, Toshiba, Hynix, Intel, Micron and Numonyx, along with DRAM manufacturers and SSD suppliers. The implications for developers of embedded systems might show up in the form of costs for SSDs not dropping as much as expected due to the lack of volume consumed by the PC market.

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